The role of technology is changing the working of the fashion industry.
Posted by ANTHONY QUINTANA
There is no doubt that the fashion industry has been one of the largest industries to be operating at the same speed consistently for over twenty years now. The fashion companies have always chosen manual labor for their work, but the issues like equality in wages, efficient work, and competition have made the fashion designers consider the use of technology for their work. Let's have a quick look at the technological trends that have made them work for the designers easier and have increased the reach of the latest fashion trends to the customers. Few of the technological advancements that have given a boom to the fashion industries are:
Artificial Intelligence: people might have come across chat rooms on shopping apps to suggest products according to their taste and fashion trends; this is an example of the use of artificial intelligence to enhance the customer's shopping experience. It also plays an important role in showing the options of products depending on the customer's previous choice of products. If AI is used in the right way, it can track the fashion trends in the future depending on the pictures, keywords, price limits, and descriptions given by the customers while searching for products.
E-Commerce: according to the reports, almost ninety percent of China's population shops through mobile phones, this is an easier as well as quicker option over the traditional way of shopping where customers run from one shop to another to get products of his choice. The option of online wallets has also made the users have a hassle-free shopping experience.
Virtual Reality: Virtual Reality is used to combine the online features with the real physical world. It makes the use of fashion apps more exciting and increases the profits of the companies using the feature as well. One such example is the feature that lets the customers try the outfits of their size depending on their customized measurements. Virtusize is one such feature that shall help you try your outfits sitting at home.
3D printing: the big brands, as well as the small brands, have started using the newly invented 3D printers for customizing the products, making them sustainable, and showcasing their creativity. Recently the fashion designer Julia Daviy used the 3D printer for designing her outfits, which were made in 300 hours but resulted in less generation of waste, less labor work, and about 35% reduction in fabric waste. Digital knitting is another such example; designers can be smart enough to adapt these practices in their methods of production and manufacturing.
Blockchain: This feature helps maintain transparency and traceability between the banks, middlemen, customers, and manufacturers. With the help of this, the people included in the transaction can use this to share information, any kind of data, documents, etc. in a secure and direct way. It stores data in the form of blocks; the data includes the date, time, and amount of money transacted. Each pile of blocks is secured and distinguished with a unique code called a hash. It can also be called as the track and trace technology.
It is high time that manufacturers start using these technological methods, and retailers and sellers start using technological features to increase the percentage of profits and reduce the rate of manual labor. AQ collections shall make sure to use more of these features for a better overall experience. This advancement can be of great help; it can reduce the diversion of goods on its way from the manufacturer to the receiver or customer. It helps the manufacturers know the future trends and save time, energy, and money involved in the production of a pile of goods with no validity that all of them shall be sold.